Bruna Lima

Bruna Lima

Born on March 2, 1996, in Espirito Santo, Brazil, Bruna Rangel Lima began building her online presence around 2012, making her one of the longer-running Brazilian models in the social media and fitness modeling space. With over 13 years of activity, her career traces a path from early Instagram posts to a diversified portfolio spanning brand partnerships, entrepreneurship, and content creation.

Early Career and Rise

Bruna has cited her time working at a juice bar inside a local gym as a turning point. Compliments from gym patrons encouraged her to pursue fitness modeling, and she launched an Instagram account to showcase her physique. Her consistent gym training and willingness to post bikini and fitness content attracted a growing audience, which in turn drew attention from commercial brands.

Brand Affiliations

Among her early notable partnerships, Bruna was hired as an elite model for VPX Sports, the company behind Bang Energy and related fitness-oriented product lines including Power Rush and REDLINE Energy Drink. She also modeled for Knockout (KO) Watches, an online watch retailer founded by a group of Mexican entrepreneurs. Later brand work included collaborations with Oh Polly, the England-based swimwear and apparel company, and Fashion Nova, the Southern California fast-fashion retailer known for its heavy use of Instagram models.

Brukinis and Entrepreneurship

Bruna parlayed her modeling visibility into launching her own swimwear line called Brukinis. She has stated that difficulty finding bikinis she liked motivated the venture. The line focuses on Brazilian-style bikinis, most of which Bruna designs herself, with production handled in Brazil.

YouTube and Content Expansion

In 2017, Bruna expanded to YouTube, posting workout videos, bikini hauls, and vlogs. Her channel, now operating under the name WillyandBruna, added another platform to her content output. She also maintains an active presence on TikTok and runs a paid content page.

Physical Profile and Style

Bruna stands 5 feet 6 inches tall with an athletic build and measurements of 34-24-39. She is blonde with brown eyes and has enhanced breasts. Her known body art includes a butterfly tattoo on the inside of her right bicep and a navel piercing.

Career Context

With activity dating back to roughly 2012, Bruna's career spans a period that covers the full arc of Instagram's emergence as a modeling platform through the rise of creator-driven content monetization. At 29, she remains active across multiple platforms and continues to operate her swimwear brand.